Just turning on your TV, will make you realize you are definitely living in the world of competition where an endless marathon is going among all the fields on your television screens. Apart from being biased, congruence between the adds of Tapal and Lipton is a stance to attract people based on the fact, pass a judgment on your own viewership. Amidst all this, a chaos by coca cola cant be ignored when a zalima is attracted towards a bottle of cold drink ignoring mixed white tea on the table. This scenario is even more intense, when Roh Afza adds up its refreshment taunt. How cool ? Inevitably, this is the biggest tug of war ever seen in this worldly paradise.
It might be quiet boring, if the story would be ending on this note. To add up more spice let's bring your notice on few co-facts. Firstly, the clash between a Black-red and a Blue-Yellow channel was a spark, which ignite sleeping lions. Leaving their dens, they woke up and stepped with an enthusiastic approach "Sorry people, we aren't taking advertisements for the fact our very purpose is to serve the nation, Pakistan". Then, the very same lions came with even more enthusiasm; with a block buster statement " Here came three, three aeroplane for you Pakistanis. What are you waiting for? Win! " And then a vast controversy; tweets, statuses, likes, shares, re-tweets, portfolios, videos, short-clips, flying cards, banners, advertisements with an ending note Game Show Aise Chalega.
On this, Waseem Badami, a famous news anchor tweeted: " At least, I can give away an air hostess, if people are giving an airplane"
Indeed, these breath taking statements what makes a brand belly up.
Now comes something most, most amazing. Brand wars in reality even exists between people either of same or different cast, color, creed or sect. These days a very distinct trend is playing its role. We all are showing off; through our posts, our Instagram pictures, our snaps and trying to extend the list of the followers on the social sites, is a great excuse how brand war is prevailing between we homo sapiens. A look at marketing strategies assists biasness, dishonesty, user-friendly applications, impressive statements, bold attitude, null argument and very important so-called relevancy with a superstar which list it up - showing it of likewise shining, glittering stars on the seventh sky. Consequently, brand wars is something a cold war which intentionally a tactic to prevail one over another.

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